RIF.LA became the first consignment sneaker shop in Los Angeles after it opened in 2006. Even though similar shoe stores have started popping up in the area, RIF.LA still stands apart for its customer service and low prices - and it's only growing.
Jamie Wong quit her corporate job and opened her own vintage shop in 2002. Now she travels the world searching for unique pieces of clothing with character and history.
Japanese company Asia House made an unexpected decision when it opened the official shop for its Japanese rock publication, Cure Magazine, in Los Angeles. But before XENON opened in 2014, Shibuya fashion fans in the United States had no way to easily buy their favorite brands.